• Jo Moseley

A Conversation with Natasha Lovegrove - The Kind Store, Summer Days, Unwinding + Plastic Pollution

I am so thrilled to welcome Natasha Lovegrove onto The Joy of SUP Podcast. Natasha is the founder of The Kind Store and I discovered her on Instagram when I was looking for a great plastic free shampoo + conditioner. She recommended Kind 2 (which I now use) and I realised she was a paddleboarder! She is also a big fan of hugging trees which is something I love doing too!

Listen to Tash's podcast here.


Natasha discovered paddleboarding by chance in Slovakia in 2015. She has always loved board sports, including high adrenaline wakeboarding and snowboarding. She thought SUP was just something she could do on holiday, but was reintroduced to the sport through her interest in plastic pollution and the work of Lizzie Carr and On Planet Patrol paddleboarding litter picks. She realised it was a wonderful way to marry her two interests - board sports and caring for the planet.


Based in Essex, Natasha created The Kind Store over 2 years ago as she struggled to find products that met all of her principles and thought there must be more people like her wanting to reduce their single use plastic consumption. She's been vegetarian, now vegan, for nearly seven years and this is what kick-started her journey into sustainability. She also has a successful career as a Chartered Building Surveyor and runs The Kind Store at night. She and her husband married in summer 2020 in Cornwall.


Like many of us, SUP offers Natasha the chance to escape the demands of a busy working life and gives her a space, place and time to unwind and relax. I am keen to show all the possibilities of SUP on the podcast and share the important role it can have on our physical and mental wellbeing. I think many of us will relate to Natasha's story.


Topics we also cover:

  • The Chelmer and Blackwater Navigation requires an extra license in addition to the Waterways License available from British Canoeing. Always check the waterways to know where you are allowed.

  • Stopping to reflect and celebrate how far we have come either in business or our paddleboarding journey.

  • Natasha didn't grow up as a 'water baby' but found water sports a little later in life. We all find our way to SUP on different paths.

You can find Natasha on Instagram @thekindstoreuk + The Kind Store.


Photo credit Natasha Lovegrove.

Thank you for listening! I hope you enjoy this episode as much as I did recording it. If you have any questions, please do get in touch on thejoyofsuppodcast@gmail.com. Instagram is @thejoyofsuppodcast_ Follow #thejoyofsuppodcast on Twitter and Instagram Facebook TheJoyofSUPPodcast Website www.jomoseley.com It would be great if you could also rate and review us on Apple as it will help more people find our paddleboarding sunshine! Also subscribe so you never miss an episode! Wishing you sunshine and joy, thank you for listening, Jo x Please always put safety first and get the right advice for your training + body. Episode recorded December 2020 before Lockdown 3 in the UK.


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